Interview Notes
This episode gives you a practical look at how modern marketing works through the career of Greg Zakowicz, a marketing leader with more than 20 years of experience in email, B2B, ecommerce, and content.
You hear how Greg built his career step by step, why generalist skills matter, and how tools like AI, Canva, HTML, and video editing help you stand out. He explains what a normal workday looks like in both startups and large companies, how to read numbers that shape creative decisions, and how to balance audience psychology with data. Greg also shares mistakes young marketers make, why consistency matters, and how students can build a strong portfolio even without formal experience through podcasts, freelance work, bylines, and volunteer projects.
If you want a realistic and actionable guide to starting a marketing career, this conversation delivers it!
Key Questions Discussed
- What moments shaped Greg’s path from email marketing to B2B and content leadership?
- How does daily work differ in startups versus large companies?
- How much of marketing success depends on psychology compared to technical skill?
- How can students build a strong portfolio with no experience?
- What practical skills matter most for entry level marketers today, including AI tools?
- What common mistakes do new marketers make when creating campaigns?
Who is Greg Zakowicz?
Start Your Marketing Journey
Watch the episode to learn skills that help you stand out in a fast changing marketing field!
Sopho Miller
is an experienced content writer who specializes in digital marketing, business, and academic topics. With a Master’s degree in Digital Marketing, she combines her expertise with a practical approach to create clear, engaging, and educational content. She crafts detailed guides and resources that support students in their academic journey. Outside of work, Sopho stays current with the latest industry trends and regularly attends workshops to further sharpen her skills.
